Branding / Sephora + Pantone Celebrate Tangerine Tango
March 27, 2012
I love a good collaboration and this is the mother of all collaborations. Sephora and Pantone Universe (colour guides for designers) have teamed up to celebrate Pantone’s colour of the year, Tangerine Tango.
United by a passion for color, Sephora and Pantone combine their expertise to become beauty’s leading authority on color. Sharing an affection for how color can transform a face, mood, or even an attitude, this breakthrough beauty partnership will change how you wear, feel and think about color. You’ll be introduced to playful shades that will inspire experimentation and exhilarating new products you’ll impulsively want to sweep on. It will reawaken and reinvigorate your own passion for color—or ignite a new found love. Join us in celebrating Color of the Year: Tangerine Tango.
They have thrown themselves wholeheartedly into this with a funky fab pop-up shop (in the shape of a Pantone colour guide), exclusive products and a gorgeous website. I love it.