‘The Book That Can’t Wait’ – A Book That Demands Our Attention
July 6, 2012
I love the idea of this – a book whose ink disappears within two months of it being opened. It may seem throw-away, but the short time-period of it would actually make you pay attention and read it…before it’s too late. And maybe it will reignite our passions for printed material rather than electronic.
Buenos Aires-based bookshop and publisher Eterna Cadencia has released El Libro que No Puede Esperar – which translates as ‘The Book that Cannot Wait’ – an anthology of new fiction printed in ink that disappears after two months of opening the book. Silk-screened using a special ink, the book comes sealed in air-tight packaging that, once opened, allows the printed material to react with the atmosphere. The result is that after two months, the text vanishes. With much discussion currently centering on portable electronic readers and e-books, deemed to be bringing about the death of the physical novel, the creators aimed to add a bit of magic to the anthology, as well as encourage buyers to actually read it once they’ve received it instead of leaving it in their ‘to do’ pile. As the authors inside are all previously unpublished, the concept, developed with help from ad agency Draftfcb, acts as a way to ensure that readers engage with as much of the material as possible while they have the chance. As the video below explains: “If people don’t read their first books, they’ll never make it to a second.”