Chameleon for Max Mara | Posters

Chameleon Visual

Case study

Inspired by the latest collection, we've just worked with Chameleon Visual designing the runway backdrop posters for Max Mara's Fall Winter 2016 Milan show. Using a bold monochromatic palette, punctuated with shiny gold metallic highlights, the posters were installed and then ripped on site to create a modern punk effect. They were also used as the backdrop for Max Mara's pre-show comms on their social media channels.


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