FreeLance | 25th Anniversary Book

FreeLance Shoes

Case study

After 10 years of working with avant-garde shoe designer FreeLance Shoes on seasonal campaigns, they wanted a 25th Anniversary brand book to be used for PR and as giveaways to customers and the trade. The 264-page book was built from the bottom up - from selecting old samples from the warehouse in Nantes; to producing 95% new photography; to final artwork. Taking four months to collate, design and produce, the book is split into 12 chapters with the history of the company running throughout and featuring quotes by the owners.

Free Lance book 1

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