John Lewis | In-store Campaigns

John Lewis

Case study

Working with Peter Ruis, John Lewis' fashion & brand director, this large and exciting project consisted of producing imagery for seven of their own-brand categories - JL mens and JL womenswear; menswear; outdoorwear; eveningwear; lingerie and swimwear. - over two seasons. We were responsible for all aspects of the shoots including concepts and creative direction, designing and commissioning the props and sets, sourcing the photographer, team and studio, model casting, overseeing retouching and complete budget management.


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