"Be Free in your Skin" was a global campaign concept for Physiogel, a sensitive skincare brand. There was a concerted move from the standard 'model on a white background' to a more emotional space, creating ads that resonated with sensitive skin sufferers around the world. Tamsin Allen worked with CD/Writer, Michele Aglira, on these.
ClientPhysiogel by GSK
DeliverablesArtDirection, Beauty, Design