Physiogel | Global Print Ads

Physiogel by GSK

Case study

"Be Free in your Skin" was a global campaign concept for Physiogel, a sensitive skincare brand. There was a concerted move from the standard 'model on a white background' to a more emotional space, creating ads that resonated with sensitive skin sufferers around the world. Tamsin Allen worked with CD/Writer, Michele Aglira, on these.

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