Over 3 years, global campaigns were produced that explained and demonstrated new beauty products in a way that was category-breaking, young, and dynamic, and every time with a strong London focus. Customers responded to new campaigns with significant sale increases, many of the product launches broke previous records and, subsequently, Rimmel London became the No. 1 selling brand in the UK for the majority of its categories.
DeliverablesArtDirection, Beauty, Film
RoleDirected by Charles Mehling @ Annex + Post production by Big Buoy