To celebrate Kate Moss working with Rimmel London for 10 years, and to launch a range of products designed by Kate, this 4-minute film was produced. It needed to have a creative story interesting enough to capture viewers' imaginations, but also arranged in 3 sections each of which could then be split out later into separate ads. Hence the first section is for foundation, the second for mascara and the third for lipstick with a quirky 'chase' story linking them all together.
DeliverablesArtDirection, Beauty, Film
RoleDirected by Charles Mehling @ Annex Films + Post production by Hogarth