This global unisex launch campaign for Toni&Guy (under Unilever) shows consumers a variety of new ways to achieve cool hair-styles by mixing hair looks with fashion looks. A total of 17 print ads with corresponding how-to videos were shot over 6 days, using the same locations for ultimate campaign synergy. There were 5 new collections - Classic, Casual, Glamour, Creative and Mens - and concepts were developed for each one that sold that particular look, whilst still using a young London vibe to tie-through the overall campaign.
DeliverablesArtDirection, Beauty, Copywriting
RoleFashion photography by Richard Bush + Still-life photography by Katie Hammond